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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Leonie Davidson, Communications Specialist</title><link>https://leoniedavidson.journoportfolio.com</link><description>RSS Feed for Leonie Davidson, Communications Specialist</description><atom:link rel="self" href="http://leoniedavidson.journoportfolio.com/rss.xml"></atom:link><language>en</language><lastBuildDate>Mon, 29 Jun 2020 00:00:00 +0100</lastBuildDate><item><title>Sample How-to Article</title><link>https://media.journoportfolio.com/users/105952/uploads/51bc6d73-60f7-404a-9aaa-325568416229.pdf</link><description>Website article with instructional screenshots.</description><pubDate>Mon, 29 Jun 2020 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/105952/uploads/51bc6d73-60f7-404a-9aaa-325568416229.pdf</guid></item><item><title>Sample Buyer's Persona</title><link>https://media.journoportfolio.com/users/105952/uploads/64bc2cfa-2909-4b1e-95c8-e8142043c882.pdf</link><description>Sample of buyer's persona for a young, active working mom.</description><pubDate>Mon, 29 Jun 2020 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/105952/uploads/64bc2cfa-2909-4b1e-95c8-e8142043c882.pdf</guid></item><item><title>UI/UX Content for an eCommerce Quoting and Enrollment Platform</title><link>https://media.journoportfolio.com/users/105952/uploads/74fb9b5f-8467-4746-984d-68440ed6bda3.pdf</link><description>I worked with UI/UX designers and licensed phone agents to create Medicare content for a health insurance recommendation wizard.</description><pubDate>Mon, 29 Jun 2020 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/105952/uploads/74fb9b5f-8467-4746-984d-68440ed6bda3.pdf</guid></item><item><title>Mock Email Campaign</title><link>https://media.journoportfolio.com/users/105952/uploads/4183f472-0c01-4028-b8f4-37772f093d10.pdf</link><description>Mock email promoting a time-sensitive offer for a trip to an all-inclusive resort in Ocho Rios, Jamaica.</description><pubDate>Mon, 29 Jun 2020 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/105952/uploads/4183f472-0c01-4028-b8f4-37772f093d10.pdf</guid></item><item><title>Bylined Articles by Leonie Dennis</title><link>https://www.healthcare.org/author/leoniedennis</link><description>SEO articles written for client website at HealthCare.org</description><pubDate>Mon, 29 Jun 2020 00:00:00 +0100</pubDate><guid>https://www.healthcare.org/author/leoniedennis</guid></item><item><title>Promotional Web Copy for a Proposal/CRM Platform</title><link>https://www.benefitter.com/</link><description>Content written to promote a multi-carrier quoting, proposal generation, and CRM platform for insurance agents.</description><pubDate>Mon, 29 Jun 2020 00:00:00 +0100</pubDate><guid>https://www.benefitter.com/</guid></item><item><title>SEO Website Content for Agent Recruiting</title><link>https://www.excelsiorinsurance.com/</link><description>HealthMarkets acquired Excelsior Insurance and needed content for a new website. I served as the subject-matter expert on ideation and content creation, and assisted the design team with content layout. I liaised with offsite Excelsior executives and in-house brand leaders to ensure Excelsior's value proposition was effectively represented in the website content. This involved several rounds of meetings, copy reviews, and keen project management to keep track of deliverables.</description><pubDate>Mon, 29 Jun 2020 00:00:00 +0100</pubDate><guid>https://www.excelsiorinsurance.com/</guid></item><item><title>Video Script and Footage</title><link>https://www.healthmarkets.com/resources/health-insurance/open-enrollment-deadline-countdown/</link><description>That's me as health insurance plan #1 alongside our senior director of digital marketing. I wrote the video script and assisted with set design.</description><pubDate>Mon, 29 Jun 2020 00:00:00 +0100</pubDate><guid>https://www.healthmarkets.com/resources/health-insurance/open-enrollment-deadline-countdown/</guid></item><item><title>Recommendations</title><link>https://media.journoportfolio.com/users/105952/uploads/ba3d46b1-c72c-444f-ae91-1865588a4e71.pdf</link><description>Recommendations from Leonie's clients, colleagues, and managers.</description><pubDate>Wed, 27 May 2020 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/105952/uploads/ba3d46b1-c72c-444f-ae91-1865588a4e71.pdf</guid></item><item><title>Health Insurance Articles</title><link>https://healthcareinsider.com/author/leoniedennis</link><description>Bylined articles about health insurance by state</description><pubDate>Tue, 03 Mar 2020 00:00:00 +0000</pubDate><guid>https://healthcareinsider.com/author/leoniedennis</guid></item></channel></rss>