About Me

Hi, I'm Leonie Davidson. I specialize in multichannel content marketing for the financial services/healthcare industry. I develop content strategies that drive leads, increase conversion, enhance SEO, reflect brand voice, and promote customer education across social media, website, email, print, and digital marketing channels. The nature of my work requires constant flexibility in adjusting to project changes while meeting deadlines. Because of my ability to quickly adapt, produce quality content, and communicate effectively with stakeholders, I'm often the lead strategist for digital and print projects. I have a Bachelor of Science in Marketing from the William Paterson University of New Jersey. I've worked in the telecommunications, online education, and insurance industries. If you're looking for a New York Metropolitan communications specialist to deliver on-brand, compliant, and effective inbound marketing, internal communication, and public relations solutions, then I'm here to do just that!

Recommendations from Leonie's Clients, Colleagues, and Managers

Sample Press Release

Sample press release.

Mock Email Campaign

Jamaican Me Crazy Mock Email Campaign
Mock email promoting a time-sensitive offer for a trip to an all-inclusive resort in Ocho Rios, Jamaica.

Business Memo

Business memo to licensed insurance agents written on behalf of the SVP of General Agents.

B2C Bylined Articles About Medicare

SEO articles written for my client's website at MedicareGuide.com.

B2C Bylined Articles Providing Comprehensive Details About the Health Insurance Market in Several States

B2C Bylined Articles Providing Comprehensive Details on the Health Insurance Market in Several States
SEO articles written for my client's website at HealthCareInsider.com. Articles rely heavily on facts and figures sourced from political briefs, white papers, and government healthcare agencies.

B2B SEO Website Content for Insurance Agents and Brokers

SEO Website Content for Agent Recruiting
HealthMarkets acquired Excelsior Insurance and needed content for a new website. I served as the subject-matter expert on ideation and content creation, and assisted the design team with content layout. I liaised with offsite Excelsior executives and in-house brand leaders to ensure Excelsior's value proposition was effectively represented in the website's content. This involved several rounds of meetings, copy reviews, and keen project management to keep track of deliverables.

B2B Web Copy About Leads for Insurance Agents

Content written for brand refresh of HealthMarketsCareers.com.

B2B Web Copy for a Proposal/CRM Platform

B2B Web Copy for a Proposal/CRM Platform
Content written to promote a multi-carrier quoting, proposal generation, and CRM platform for insurance agents.

UI/UX Content for an eCommerce Quoting and Enrollment Platform

UI/UX Content for an eCommerce Quoting and Enrollment Platform
I worked with UI/UX designers and licensed telephone agents to create Medicare content for a health insurance recommendation wizard.

B2B Motivational Article for Insurance Agents in the Small Group Market

SEO article for independent insurance agents in the employer group market written on behalf of Excelsior Insurance.

B2C Informational Article With Infographic About Vision Insurance

SEO article about vision insurance written on behalf of HealthMarkets.

Sample How-to Article

Website article with instructional screenshots.

Sample Buyer's Persona

Buyer's Persona for Julie, a Young Active Mom and Wife
Buyer's persona for a young, active mom.

Branded Social Post Example

Life Insurance Infographic

Infographic
This inforgraphic accompanies a life insurance article I wrote listed here: https://bit.ly/2Dgd95l. I wrote the facts and figures for the infographic, created the concept, and worked with an in-house graphic designer to put it all together.

Leonie and Marketing Team Win a Shorty Social Good Award for Work on #OurCare